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Intro to Enterprise Innovation

  • Collective Campus, Level 1 20 Queen Street Melbourne Australia (map)

Learn why large companies struggle to innovate and how to ignite a growth engine in your company.


In this workshop, you will receive an overview of enterprise innovation fundamentals supported by real-world case studies and hands-on activities and discussion opportunities to stimulate understanding.  

"Focus is scary—until you realize that it only means turning your back on markets you could never have anyway. Sharp focus on jobs that customers are trying to get done holds the promise of greatly improving the odds of success in new-product development.” - Clayton Christensen, Professor of Business Administration at Harvard University and author of award-winning book, The Innovator's Dilemma. 


What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence of large, established firms. Instead the list is dominated by the big technology winners of the past 20 years that have built innovation into their DNA (Apple, Google, Amazon, Samsung, Microsoft), and a lot of smaller, newer start-ups. The main exceptions are Target, Coca Cola, Corning, Ford, and Nike (the company that topped the list). 

So, why doesn't innovation thrive in large, mature organisations?

  • Established companies are focused on the execution of a winning business model, unlike innovative start-ups that are looking for a winning, scaleable, business model
  • Innovation is not just about implementing a creative idea, but rather the search for a way to turn some aspect of that idea into something that customers are willing to pay for
  • Discovering a new business model is inherently risky, and is far more likely to fail than to succeed
  • People who are best suited to search for new business models and conduct iterative experiments usually are not the same managers who succeed at running existing business units

Ultimately, if you want your company to grow organically, then you need to organize your efforts around these differences. 

This is where an assessment and reconfiguration of your company's resources, processes and values is needed, in order to give new initiatives the best possible chance of succeeding. 


  • A comprehensive overview of enterprise innovation fundamentals backed by real-world case studies and hands-on activities
  • An understanding of the different types of innovation (sustaining, adjacent and disruptive) and how they should drive decision making
  • An overview of the five key reasons why large companies fail to innovate and methods to to best circumvent them
  • An appreciation for the difference between sustaining and disruptive innovation as well as execution strategies and litmus tests to help identify potentially disruptive innovations and aid new product investment decision-making
  • You will gain access to our member-only discussion forums where you can share learnings, challenges and thought leadership with other innovation enthusiasts
  • You will gain access to exclusive Collective Campus alumni events, including opportunities to connect with both established and emerging startups
  • You will become a part of the exclusive Collective Campus community
  • You will receive ongoing thought leadership and case studies as they happen to keep abreast of the latest happenings relating to enterprise innovation


  • How To Think Like An Innovator (desired but not essential)


  • How To Tune Your Growth Engine
  • Intro to Lean Startup
  • Design Thinking Crash Course


  • Pad and pen
  • The right side of your brain

Click HERE to attend this event

Earlier Event: July 16
Intro to the Lean Startup
Later Event: July 22
Future Tech Series #1: 3D Printing