AT A GLANCE: Introduction to the Lean Startup
In this 1 hour workshop, you will receive an overview of the entire lean startup process and supporting tools, backed by real-world case studies and hands-on activities. You will also be left with a small experiment to test the merits of the lean startup in your workplace.
Why The Lean Startup Changes Everything
According to Stanford professor, serial entrepreneur and father of the lean startup movement, Steve Blank, launching a new startup or initiative within a large corporation—has always been a hit-or-miss proposition. You write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback.
The odds are not with you: As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail.
However, The Lean Startup, 2011's book by Eric Ries, has popularised the lean startup methodology which advocates experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional 'big bang' design and development up front. Today, both start-ups and large companies are embracing concepts such as 'minimum viable products' and rapid prototyping to radically improve the likelihood of finding product market fit, without wasting millions of dollars or several years looking for it.
THE LEAN STARTUP FOR LARGE COMPANIES
Lean start-up practices aren’t just for young tech ventures. Large companies, such as GE, Qualcomm and Intuit, have begun to implement them successfully.
WHY TRADITIONAL METHODS FOR PRODUCT DEVELOPMENT ARE BROKEN
- Business plans rarely survive first contact with customers. As the boxer Mike Tyson once said about his opponents’ prefight strategies: “Everybody has a plan until they get punched in the mouth.”
- No one besides venture capitalists and the late Soviet Union requires five-year plans to forecast complete unknowns. These plans are generally fiction, and dreaming them up is almost always a waste of time.
- Start-ups are not smaller versions of large companies. They do not unfold in accordance with master plans. The ones that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas as they continually learn from customers.
WHAT YOU WILL GET
- You will get an overview of the entire lean startup process supported by real-world case studies and short activities
- You will be left with an activity to explore in your workplace pertaining to some of the concepts underlying the lean startup
- You will learn how lean startups develop their initial business models
- You will learn how key assumptions underlying these business models are developed
- You will discover concepts that support the cheaply and quick testing of these key assumptions
- You will gain an overview of key metrics used to guide lean startup decision making, including actionable, accessible and auditable metrics
- You will gain access to our member only discussion forums where you can share learnings, challenges and thought leadership with other innovation enthusiasts
- You will gain access to exclusive Collective Campus alumni events, including opportunities to connect with both established and emerging startups
- You will become a part of the exclusive Collective Campus community
- You will receive ongoing thought leadership and case studies as they happen to keep abreast of the latest happenings relating to the use of the lean startup at large companies
Who Should Take This Workshop?
This workshop is developed for any professional with an interest in The Lean Startup. This includes startup founders and team members (this includes corporate startups and new ventures), project managers, designers, developers and marketers.
Professionals interested in making themselves more attractive and getting involved in more internal innovation projects are can only benefit from taking this workshop.